At ShoMama, we believe the women behind the show ring deserve just as much recognition as the champions in it. We created ShoMama as a premium subscription box designed exclusively for the moms powering the livestock show world — the ones juggling barn life, family life, and everything in between.

Each month, ShoMama delivers a hand-curated selection of elevated essentials, indulgent treats, and show-day must-haves. Think of it as your backstage pass to style, self-care, and surprise — all tailored to your unique lifestyle.

From beauty and fashion finds to wellness, practical gear, and special extras, our boxes are crafted to celebrate and support you, because show moms deserve luxury, too. Whether you choose our Standard Box or go all-in with the Elite Box, ShoMama is here to make every month feel like a win.

ShoMama was founded by two show moms who know the early mornings, long days, and countless miles it takes to raise kids in the livestock world. We wanted to create something that gave back to the women who hold it all together — a way to surprise, delight, and equip them with both the essentials and little luxuries they rarely buy for themselves.

What started as an idea in the barn aisle has grown into a full-fledged subscription experience designed to support and celebrate the ShoMama community. We’re proud to deliver boxes that are as hardworking and extraordinary as the women who open them.